IRINA SHAYK for REPLAY Hyperskin – Backstage by Fashion Channel
Supermodel Irina Shayk stars in the campaign, which disproves the fundamental law of the universe: you can’t workout in jeans. The amazing performance of Hyperskin denim is showcased by Shayk as she puts it through its paces with a supermodel workout routine and causes the heads of her fellow gym buddies to literally explode, all around her.
Replay reinvents the future of Athleisure. A new dimension in denim experience. Replay created Hyperskin: a revolutionary product able to combine performance, lightweight and 100% natural fibers.
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